Ready-to-eat food products turned into one of the few industries that witnessed a surge in immense demand during the coronavirus pandemic. With countries on lockdown and most people working from home, ready-to-cook food products were flying off the shelves over the last few months. One of the India-based online grocery stores named Grofers even reported a sale surge of 170% in the ready-to-eat category, 31% in the ready-made meals and mixes category, and 41% in the frozen food category, indicating a sudden consumer shift from home-cooked food to ready-to-eat products. In fact, it is speculated that this change in consumer behavior is likely to uplift the market studied significantly in 2021 when compared with 2019.
The demand for ready-to-eat food products skyrocketed during the COVID-19 pandemic, especially among the consumers that are not fond of cooking food. Additionally, the restaurants restricting services in fear of a rising number of coronavirus cases had insisted consumers cook at home, thereby leading to an increase in the consumption of ready-to-eat products over the medium term.